Major Direct Mail Printer Expands Investment from Two to Four HP PageWide T250 HD Presses with adphos aNIR^® Drying Technology — Driving Explosive Growth and Profitability 

Brookfield, WI — August 27, 2025

Adphos North America, Inc. announces that a leading North American direct mail printer has expanded its investment in adphos aNIR® drying technology — purchasing two additional systems for a total of four HP PageWide T250 HD presses equipped with adphos aNIR®.

What began as a high-performance upgrade has now become a strategic growth platform.

The first two “turbocharged” HP T250 presses immediately unlocked new applications, accelerated throughput, and improved production economics. The measurable gains and rapid ROI drove the decision to expand — doubling down with two additional systems to further increase capacity, competitiveness, and market share.

Documented Production Gains:

• 185% speed increase
  Boosting throughput from 175 fpm to an industry-leading 500 fpm.
• Immediate revenue expansion
  New applications made possible by aNIR® drying are actively generating incremental business.
• Expanded substrate capability
  Confident production on high-gloss, heavy-weight, and lower-cost papers — without compromise.
• True instant drying
  No offsetting. No marking. No bottlenecks. No waiting.
• Higher uptime, lower waste
  Improved operational efficiency and reduced total production cost.
• Consistent, premium print quality
  Even on the most demanding substrates.

By moving applications from slower digital platforms to the HP PageWide T250 HD with aNIR®, the direct mail printer is not only increasing speed — it is transforming its cost structure, margin profile, and service capability.

With this expansion, the total number of HP PageWide T2X0 presses worldwide equipped with adphos aNIR® drying technology has now reached six

“This expansion is a powerful validation of the measurable impact aNIR® delivers,” said John Palazzolo, Director of Marketing and Sales at Adphos North America, Inc. “Our customer isn’t just running faster — they are capturing more business, expanding application flexibility, improving profitability, and strengthening their competitive position in a demanding direct mail market.”

The continued adoption of aNIR® drying technology reinforces adphos’ leadership in high-efficiency thermal processing solutions for high-speed inkjet printing. By enabling dramatic speed increases, broader substrate flexibility, and scalable growth, adphos empowers commercial printers to produce more — profitably — at the speed today’s market requires.

About adphos

adphos is a global leader in advanced drying and curing solutions, specializing in Advanced Near-Infrared (aNIR®) technology. With proven success across commercial printing, packaging, and industrial applications, adphos enables customers to achieve higher throughput, lower operating costs, reduced energy consumption, and enhanced sustainability.

Visit www.adphos.com for more information.